Genesis is getting ready to make a notable entrance into the luxurious SUV market with the introduction of its largest and most luxurious electrical SUV thus far, the GV90. Scheduled for launch within the latter half of this yr, the GV90 will spotlight cutting-edge expertise and high-end specs synonymous with Hyundai Motor Group. The premium Unique trim, that includes coach doorways impressed by Rolls-Royce, may very well be priced at round 200 million KRW (roughly €140,000 or $150,000), positioning it as one of the vital costly luxurious electrical SUVs out there. This flagship mannequin is producing appreciable anticipation because it displays Genesis’ foundational design philosophy whereas introducing revolutionary options beforehand unseen in mass manufacturing autos.
One of many standout traits of the GV90 is its Rolls-Royce-style coach doorways. Current take a look at drives on home roads have confirmed the distinctive door design, which omits the standard B-pillar, offering a extra open and handy expertise for passengers. This luxury function, sometimes present in ultra-premium fashions, emphasizes Genesis’ dedication to elevating its model presence.
Nevertheless, the coach doorways is not going to be commonplace throughout all trims. The Unique model will showcase this revolutionary design, whereas commonplace trims will keep the standard B-pillar configuration, permitting shoppers to pick the mannequin that finest aligns with their preferences. With such forward-thinking design components, the GV90 is well-positioned to ascertain a powerful presence within the world luxurious SUV market.
The design of the GV90 attracts inspiration from final yr’s Neolun idea automotive. The SUV is ready to function a modern silhouette and a minimalist model, influenced by Korea’s conventional moon gate structure. Spy photographs of the manufacturing mannequin point out that premium detailing will likely be included, enhancing its competitiveness inside the high-end SUV section.
Notably, the GV90 would be the first mannequin to make the most of Hyundai Motor Group’s superior EM platform, which replaces the earlier E-GMP platform. This new structure guarantees an prolonged driving vary and excessive efficiency, having been particularly optimized for electrical autos. Past its spectacular measurement, the GV90 goals to ship a complicated and seamless driving expertise, reinforcing its place as a luxurious providing.
Pricing for the GV90 is predicted to put it squarely inside the ultra-luxury SUV market. The bottom mannequin is more likely to begin at roughly 100 million KRW (round €70,000 or $75,000), whereas the Unique trim with coach doorways might climb to about 200 million KRW (roughly €140,000 or $150,000). This pricing technique displays Genesis’ ambition to compete straight with established luxurious manufacturers like Maybach and Bentley.
Genesis goals to formally unveil the GV90 later this yr, with mass manufacturing set to start in early 2026 at its Ulsan EV plant. This launch is anticipated to bolster the model’s standing within the world luxurious SUV market, additional solidifying its fame as a premium automaker.
With its revolutionary design, state-of-the-art expertise, and positioning within the luxurious sector, the GV90 is poised to be a transformative addition for Genesis and a major contender within the electrical luxurious SUV area.
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