In 2024, the electrical Ford Mustang Mach-E SUV outpaced the gross sales of its gasoline-powered coupe and convertible counterparts.
Ford’s lately launched fourth-quarter and year-end gross sales figures revealed that Mach-E gross sales reached 51,745, in comparison with 44,003 gasoline Mustang gross sales. This marks a year-over-year enhance of 26.9% for the Mach-E, whereas gasoline Mustang gross sales noticed a decline of 9.5%.
This transition is especially notable because the Mustang now stands because the final V-8 pony automotive, following the discontinuation of the Chevrolet Camaro and Dodge Challenger on the shut of 2023, though some stock remained in 2024. The gasoline Mustang loved its first full calendar 12 months of manufacturing after a redesign.
Provide chain challenges associated to the Mustang’s 2.3-liter turbo-4 engine contributed to low stock ranges for the gasoline mannequin all through the latter half of the 12 months. This isn’t the primary occasion of such a development; in mid-2021, Ford produced extra Mach-E EVs than gasoline Mustangs, prioritizing the electrical mannequin amid a worldwide chip scarcity.
The Mach-E has constantly demonstrated robust gross sales since its launch. Shortly after its introduction in April 2021, Ford reported that the electrical SUV was shortly shifting off seller heaps—a big indicator of success within the automotive trade. The Mach-E’s market entry got here lower than a 12 months after the Tesla Mannequin Y, permitting it to ascertain itself as a viable different, with a dedication to excessive manufacturing volumes from the outset.
The Mach-E additionally acquired optimistic opinions, with assessments noting it was extra visually interesting and fulfilling to drive than the Mannequin Y. This led to its recognition as Inexperienced Automotive Stories’ Greatest Automotive To Purchase 2021. Though the Mach-E has not undergone a redesign, the 2024 mannequin 12 months noticed updates, together with the introduction of a brand new Rally trim.
In distinction, Ford has taken a unique strategy with the F-150 Lightning pickup, which shares its identify and underlying construction with a gasoline mannequin. Manufacturing for this mannequin was lately paused, regardless of attaining cheap gross sales earlier in 2024, although it stays a small portion of total F-150 gross sales.
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