Electrical automobile (EV) gross sales in Australia skilled a sluggish begin in 2025, persevering with by means of April. The decline in Tesla gross sales has overshadowed will increase from newly launched fashions by different producers.
In response to information from the Federal Chamber of Automotive Industries (FCAI) and the Electrical Automobile Council (EVC), 6,010 EVs have been bought in Australia in April, representing a 6.6% market share in a usually weaker new automotive gross sales atmosphere. This determine marks a lower from 7.5% in March however is a rise from 6.4% in comparison with April of the earlier 12 months.
From January to April 2025, a complete of 23,911 EVs have been bought, down from 31,846 throughout the identical interval in 2024, largely because of the drop in Tesla gross sales. Within the first 4 months of 2024, Tesla accounted for practically half of the Australian EV market with 14,866 gross sales, however this 12 months it has fallen to simply 5,660, representing lower than 25% of the market. In distinction, gross sales of non-Tesla EVs have risen throughout this time.
The decline in Tesla’s gross sales is attributed partially to shoppers ready for the refreshed Mannequin Y, which is ready to start deliveries in Might. Moreover, Tesla has been providing substantial reductions on the older Mannequin Y, and the Mannequin 3 has additionally seen important decreases in gross sales in comparison with the earlier 12 months. Each the Mannequin Y and Mannequin 3 recorded a 75% drop in April, pushing them right down to seventh and eighth locations in month-to-month gross sales, though they nonetheless lead in total gross sales for the 12 months.
Comparable developments are noticed in Europe and North America, with CEO Elon Musk’s political positions contributing to client pushback. In Sweden, Tesla gross sales have plummeted by 81%.
Knowledge from Australia categorized the gross sales reported by the FCAI and EVC, with the FCAI sharing 5,308 EVs and the EVC reporting 702 from Tesla and Polestar.
EV Gross sales Breakdown – April 2025
- FCAI vFacts: 5,308 gross sales
- EVC (Polestar + Tesla): 702 gross sales
- Whole EV Gross sales (FCAI + EVC): 6,010 gross sales
- Whole Automobile Gross sales (FCAI + EVC): 91,316
Plug-in hybrid gross sales additionally noticed a pointy lower in April because the Fringe Advantages Tax (FBT) exemption for these automobiles ended. A complete of two,601 plug-in hybrids have been bought, with the BYD Shark 6 ute accounting for 1,293 of these gross sales.
The highest-selling EV in April was the BYD Sealion 7, with 743 gross sales, adopted by the MG4 with 363 gross sales and the BYD Atto 3 with 355 gross sales. The Atto 3’s surge in gross sales may be attributed to the preliminary deliveries of the extra inexpensive Necessities vary launched by BYD in January. Kia’s EV5 and EV3 rounded out the highest 5, with 342 and 336 gross sales, respectively.
Different notable mentions embrace the Geely EX5, which bought 324 models in its first full month. Whereas it reported 1,000 gross sales since March, these haven’t all been delivered. The restoration of the Mannequin Y’s gross sales in Might might be of curiosity because the refreshed model begins deliveries.
Greatest-Promoting EVs in April 2025:
- BYD Sealion 7 – 743 gross sales
- MG MG4 – 363 gross sales
- BYD Atto 3 – 355 gross sales
- Kia EV5 – 342 gross sales
- Kia EV3 – 336 gross sales
- BYD Seal – 325 gross sales
- Geely EX5 – 324 gross sales
- Tesla Mannequin Y – 280 gross sales
- Tesla Mannequin 3 – 220 gross sales
- BYD Dolphin – 216 gross sales
- Polestar 4 – 124 gross sales
The Pushed is presently awaiting affirmation from varied producers concerning gross sales of some EV fashions, and the record might be up to date accordingly.
FCAI CEO Tony Weber expressed that the elimination of tax help for plug-in hybrids has resulted in a direct and disappointing decline in demand inside a price-sensitive market. He emphasised the necessity for complete insurance policies to help client transitions to zero and low-emission applied sciences, together with ongoing funding in recharging infrastructure.
In April, MG additionally introduced costs for its successor to the inexpensive ZS EV, which, at simply over $40,000 driveaway, positions varied EV fashions as extra competitively priced in comparison with conventional inside combustion engine automobiles. Additional particulars on EV gross sales for every month of the 12 months can be found in our database.
