BMW skilled a exceptional 26.4% progress in electrical automobile (EV) deliveries throughout the first quarter of 2025, in comparison with the identical timeframe in 2024. The standout performer was the i4, which recorded a 57% improve in gross sales, rising from 4,537 items in Q1 2024 to 7,125 items. The iX adopted go well with with a 23.1% increase, promoting 3,626 items in comparison with 2,945 within the earlier 12 months. Nevertheless, gross sales of the i5 and i7 skilled declines, with decreases of 15.2% and 10.4%, respectively.
2024 was a powerful 12 months for BMW’s EV lineup, because it surpassed the mixed gross sales of Mercedes-Benz and Audi worldwide. This pattern continued into the primary quarter of 2025 within the U.S., the place BMW proudly introduced the supply of considerably extra pure electrical autos in comparison with the prior 12 months.
The i4, an electrical variant of the 4 Collection Gran Coupe, solidified its standing as the most well-liked BMW EV mannequin within the U.S. final 12 months by accounting for half of all 4 Collection gross sales. It offered over 23,400 items in 2024, practically cracking the highest 10 best-selling EVs listing. Though it lags behind the Tesla Mannequin 3, which was the second-best-selling EV within the nation, the i4’s success amongst premium autos, particularly non-crossover varieties, stays commendable.
Each the i4 and iX obtained mid-life updates, enhancing their enchantment. Surprisingly, the i5, which had beforehand seen a big gross sales improve, offered fewer items in early 2025 in comparison with the identical interval in 2024. Its presence seemingly impacted gross sales of the Mercedes-Benz EQE, which noticed a 40% drop final 12 months.
It was anticipated that the i7 luxurious sedan wouldn’t see substantial gross sales progress, as the marketplace for ultra-luxury electrical sedans seems restricted. Many consumers on this section nonetheless desire combustion engines, notably on the i7’s value level. Notably, Rolls-Royce, additionally owned by BMW, reported optimistic reception for its Spectre EV, indicating curiosity in high-end electrical autos.
Wanting forward, one among BMW’s key occasions in 2025 is the launch of the primary automobile from its new Neue Klasse collection, the iX3—a crossover comparable in measurement to the X3—set to debut in September. This mannequin will pave the way in which for 5 further new EVs, together with a sedan sized equally to the three Collection, probably named the i3, which is anticipated to reach in 2026. The introduction of those mid-size EVs is anticipated to offer a big increase to BMW’s gross sales as soon as they hit the market.
BMW has teased thrilling plans for its upcoming EV line, together with a sedan mannequin that would rival the M3, boasting as much as 4 motors and a staggering 1,000+ horsepower. The spectacular efficiency of a prototype automobile throughout a media occasion left executives astounded, hinting at a promising future for BMW’s electrical choices.
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