Ather Vitality Celebrates Profitable Rizta Launch with Over 1 Lakh Gross sales and 29% Income Development in FY25
Bengaluru, June 2, 2025 — Ather Vitality has achieved a big milestone with its family-oriented electrical scooter, the Rizta, surpassing 100,000 unit gross sales inside simply ten months of its launch in July 2024. This mannequin has shortly turn into Ather’s best-seller, significantly enhancing its place in India’s aggressive premium EV market.
In FY2025, Ather recorded its highest annual gross sales, reaching 155,405 models, with the Rizta contributing a exceptional 58% of that whole. The scooter’s reputation surged in April 2025, making up 73% of month-to-month gross sales, considerably outpacing Ather’s different fashions, together with the 450X, 450S, and flagship 450 Apex.
Increasing from Southern Roots to a Nationwide Presence
Historically acknowledged for its stronghold in southern India, Ather has considerably expanded its market attain into states like Maharashtra, Gujarat, and Delhi. This progress is essentially attributed to the Rizta’s family-friendly design and aggressive pricing. By the fourth quarter of FY25, Ather achieved a 15% market share in India’s electrical two-wheeler phase, marking a notable development for the Bengaluru-based firm.
What Makes Rizta Enchantment to Indian Households
The Ather Rizta is designed for household use, providing a number of standout options:
- Longest seat in its class for enhanced consolation
- 56 liters of onboard storage for practicality
- A variety of as much as 160 km on a single cost
- Good security options, together with Skid Management, Emergency Cease Sign, and AutoHold
- Bluetooth connectivity, turn-by-turn navigation, and journey stats on Ather’s good dashboard
- Aggressive pricing between ₹1.05 lakh and ₹1.45 lakh (ex-showroom)
Monetary Development and Improved Effectivity
The success of the Rizta has pushed Ather’s income progress of 29%, reaching ₹2,255 crore in FY25. Moreover, the corporate diminished its internet losses by 23%, reflecting enhanced operational effectivity and optimized provide chain administration.
Ather’s CEO, Tarun Mehta, famous a big shift within the gross sales panorama: "For the primary time, our household scooters are outselling efficiency fashions, indicating an actual change in what Indian EV consumers prioritize—practicality, security, and worth."
Wanting Ahead: Plans for the EL Platform
As Ather strikes into FY26, the corporate goals to capitalize on the Rizta’s momentum with a brand new line of mass-market electrical scooters primarily based on its superior EL platform. These upcoming fashions are anticipated to decrease entry boundaries additional and strengthen Ather’s presence in Tier 2 and Tier 3 cities.
Conclusion
With over 1 lakh Rizta scooters on the roads, robust nationwide demand, and improved monetary well being, Ather Vitality is poised for a brand new part of sustainable, consumer-focused progress. As India’s EV market evolves, the Rizta exemplifies how modern design, performance, and worth can reshape mobility for the fashionable Indian household.
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