The US auto business is bracing for turmoil as President Trump proceeds with a proposed 25% tariff on imported vehicles. This growth might have spurred electrical automobile (EV) startup Rivian’s newfound curiosity in micromobility. With vehicles changing into much less inexpensive, extra shoppers would possibly think about options like e-bikes or bicycles.
Rivian lately unveiled its micromobility spinoff named “Additionally,” introduced on March 26. This comes alongside plans for the launch of its R2 midsized electrical SUV in 2026. Whereas particulars concerning the micromobility initiative are sparse, a big piece of reports was revealed: Additionally secured a $105 million funding from Eclipse Ventures, aimed toward supporting its progress section.
Though Rivian didn’t specify that the total $105 million can be directed to Additionally, the funding signifies a shift in Eclipse’s focus. The agency usually invests in know-how associated to manufacturing and transportation, with restricted involvement in electrical automobile startups, apart from its funding in electrical watercraft firm Arc.
Eclipse’s deal with the “industrial evolution” of transportation aligns with Rivian’s curiosity in micromobility options. Just a few years in the past, Rivian launched into a “stealth program” to refine its techniques for a micromobility method, aiming to determine a presence within the increasing marketplace for sustainable transportation.
Cities have already begun to exhibit the connection between micromobility and sustainable transport. Supply firms are beginning to make use of cargo bikes for last-mile options, avoiding the necessity for bigger supply autos. In the event you observe comparable traits in your space, be at liberty to share your ideas within the feedback.
Rivian’s imaginative and prescient for micromobility isn’t restricted to industrial use; they preserve a big minority stake in Additionally, envisioning future collaboration alternatives, doubtlessly incorporating Rivian’s present retail areas.
This idea of integrating micromobility with conventional autos is not new—Ford has been exploring an analogous thought for practically a decade, encouraging folks to make use of e-bikes alongside their vehicles for city commuting. Final yr, Ford expanded its choices with a collection of e-bikes related to its Mustang and Bronco manufacturers.
Whereas particular gross sales figures for Ford’s bikes usually are not out there, the automaker partnered with a good producer for its manufacturing, which could affect Rivian’s technique in showcasing Additionally’s choices in its retail areas.
Standing out in as we speak’s aggressive market is essential. Ford’s resolution to collaborate with the high-quality producer N+—recognized for producing e-bikes for luxurious manufacturers—emphasizes the significance of branding and high quality on this sector.
Because the e-bike market presents vital alternatives for premium manufacturers, Rivian’s plans additionally point out a deal with a variety of small, light-weight autos. Whereas the specifics stay unconfirmed, this might embody e-scooters, cargo bikes, and electrical bikes, doubtlessly exploring battery swapping techniques as a part of its technique.
Moreover, the resurgence of three-wheeled autos in numerous areas might align with Rivian’s imaginative and prescient for micromobility, harkening again to earlier fashions whereas adapting to present calls for.
Tesla seems to be lacking out on the rising micromobility market. Whereas Tesla’s CEO focuses on creating new autos just like the Cybertruck, rivals, together with Rivian, are advancing in areas resembling electrical supply vans, having lately introduced their availability to all fleets. Rivian’s revolutionary software program administration for its autos enhances the consumer expertise and operational effectivity.
Whereas Tesla is at present dealing with challenges in numerous sectors, together with the rising robotaxi market, Rivian is quickly progressing to capitalize on alternatives in micromobility and electrical supply autos.
For many who want to share opinions, have interaction in discussions with representatives, or contribute ideas on business developments, participation is inspired.
Finally, Rivian is positioning itself as a key participant in each the micromobility and electrical supply van sectors whereas gearing up for the discharge of its new R2 SUV in 2026.
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