BMW outperformed each Mercedes-Benz and Audi in electrical automobile (EV) gross sales final yr, promoting roughly 20,000 extra EVs than the 2 manufacturers mixed.
The German automaker skilled a “vital” enhance in international electrical automobile gross sales in 2024, reaching a outstanding milestone by promoting extra EVs than its two rival producers collectively. In whole, BMW offered 368,475 EVs worldwide (excluding Mini and Rolls-Royce), whereas Mercedes-Benz managed 185,059 gross sales, and Audi delivered over 164,000 totally electrical fashions. Collectively, these figures sum to 349,060 models.
This achievement highlights the effectiveness of BMW’s technique to offer electrical options to its conventional gas-powered autos. In 2024, BMW’s international EV gross sales rose by 13.5%, setting a brand new file in the USA, whereas each Mercedes-Benz and Audi noticed declines of their gross sales, at 23.1% and eight%, respectively.
Mini and Rolls-Royce, additionally a part of the BMW Group, reported progress within the EV market as nicely. Mini offered 56,171 electrical autos, reflecting a 24.3% enhance in comparison with 2023, whereas Rolls-Royce set a brand new file with 1,890 Spectre EVs offered, up from 326 the earlier yr.
General, the BMW Group offered practically 2.5 million vehicles final yr, a 4% lower in comparison with 2023. Nevertheless, the proportion of EVs of their gross sales rose from 14.7% to 17.4%. Though that is commendable, it stays beneath the corporate’s aim of reaching 50% of gross sales from electrical autos by the tip of the last decade.
The group’s future prospects closely depend on the success of the forthcoming Neue Klasse fashions, which is able to debut with the i3 and iX3—totally electrical variations of their fashionable 3 Collection sedan and X3 crossover, anticipated to start manufacturing later this yr.
Moreover, BMW plans to introduce at the very least six new electrical fashions by 2028. All Neue Klasse autos are projected to supply over 300 miles of vary on a full cost, with some variants doubtlessly reaching as much as 560 miles. They can even characteristic ultra-fast charging know-how by means of 800-volt battery packs, alongside a number of effectivity enhancements in comparison with the present era of electrical autos.
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