Ever performed “Six Levels of Kevin Bacon?” When you’ve got, you’ll perceive that Hyundai’s “Bacon Quantity” sits at one now that the automaker has tapped the famend actor for a collection of latest adverts with the IONIQ 6. As you’ll see within the video beneath, Bacon completely portrays the common dad however one who has made the change to a Hyundai EV. Very like a brand new snowblower or a dark climate forecast, Dad can’t cease speaking about it.
Hyundai’s brand-new mannequin, the IONIQ 6, debuted final summer season and is ready to reach later this 12 months. My first impression of what the automaker describes as an “electrified streamliner” was admittedly “meh” in comparison with the IONIQ 5, however as soon as I used to be in a position to discover this new EV in and out, I rapidly ate my phrases.
Along with arriving as probably the most aerodynamic and environment friendly autos available on the market, the IONIQ 6 will likely be extraordinarily secure to drive, which is a part of the rationale why it offered out within the European market in lower than 24 hours.
IONIQ 6 pre-orders are anticipated to start within the US this spring, so naturally, Hyundai will start rolling out adverts to start hyping up the brand new streamliner. Earlier Hyundai adverts have featured names like Ozark’s Jason Bateman, which aired throughout final 12 months’s Tremendous Bowl. Earlier than that, we noticed the accent-heavy “Smaht Pahk” spot that includes Bostonians Chris Evans, John Krasinski, and Rachel Dratch. Oh, and let’s not neglect Huge Papi.
In the course of the NFL convention championships this weekend, Hyundai will broadcast a brand new marketing campaign of adverts that includes the IONIQ 6 and who else however Kevin Bacon embarrassing his precise daughter, Sosie.
Kevin Bacon goes full dad mode with the Hyundai IONIQ 6
Hyundai introduced the brand new IONIQ 6 marketing campaign in the present day by importing two adverts to YouTube earlier than they air on TV this Sunday, January 29. The brand new marketing campaign’s theme is titled, “It’s Time to Go Electrical,” explaining that in case your not-so-tech-savvy dad is driving an EV, it’s in all probability time you accomplish that as effectively.
Bacon continues to be portrayed as an early adopter of EVs as a result of that this level, anybody who buys one continues to be forward of the curve in some ways. Like many selections dads make, nonetheless, doing one thing cool earlier than everybody else comes with its fair proportion of conversations about it, even to strangers on the charging station, however particularly to their very own kids. Hyundai Motor America CMO Angela Zepeda elaborated in regards to the new IONIQ 6 adverts:
With the introduction of the IONIQ 6, Hyundai is as soon as once more making the electrical car way of life extra accessible and handy than ever earlier than. In case you are somebody on the fence of going electrical, we hope this marketing campaign starring Kevin and Sosie Bacon will present how early adopters, at any stage of their life, can simply make the change.
In one in every of Hyundai’s new 30-second adverts titled “Grandkids,” Kevin Bacon explains how his IONIQ 6 buy helps the Earth’s subsequent technology, which, after all, triggers his daughter, Sosie, who’s bored with being nagged about having kids. I’m positive many different customers will relate to that dialog, I definitely can. The adverts have been directed by the duo of Will Speck and Josh Gordon and produced by Furlined.
Should you occur to be watching soccer this Sunday, preserve a watch out for Kevin Bacon within the new IONIQ 6 adverts, however when you don’t need to wait, right here’s “Your dad goes electrical” from Hyundai:
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