Kinetic Inexperienced Power and Energy Options Ltd., a frontrunner in India’s electrical car (EV) sector, has launched a brand new tv industrial (TVC) for its E-Luna electrical bike, reviving the long-lasting promoting marketing campaign “Chal Meri Luna” from the Nineteen Seventies. This marketing campaign pays tribute to the unique Luna, a cultural icon, and reinterprets it for the electrical age.
The E-Luna marketing campaign skillfully blends nostalgia and trendy know-how, portraying the electrical bike as a versatile and environmentally pleasant transportation possibility for up to date India.
A Timeless Legacy Recharged
Initially launched within the Nineteen Seventies by the Kinetic Group, the Luna turned an emblem of affordability and reliability for a lot of Indians. The well-known "Chal Meri Luna" marketing campaign highlighted the car’s position in fulfilling on a regular basis wants, from college students commuting to varsity to small enterprise house owners transporting items.
The newly launched E-Luna, launched in 2024, continues this legacy with a deal with zero emissions. The up to date TVC brings again the beloved tagline whereas incorporating themes of sustainability, innovation, and humor, aiming to draw each long-time Luna followers and a brand new technology of eco-aware riders.
Nostalgia Meets New-Age Innovation
Created by 82.5 Communications, a part of the Ogilvy Group, the marketing campaign contains three light-hearted TVCs that showcase the E-Luna’s trendy options:
- Lengthy-range effectivity: as much as 110 km on a single cost.
- Sturdy utility: crafted for various Indian terrains with a excessive load-carrying capability.
- Eco-smart design: a cheap, low-maintenance alternative in comparison with fuel-powered bikes.
The commercials juxtapose the retro-inspired design of the E-Luna with its superior electrical drivetrain, underscoring its suitability for each city and rural commuters. Humorous situations spotlight the bike’s adaptability in bustling cities and tranquil countryside, portraying it as a “accomplice in progress” for aspiring Indians.
Management Insights: Bridging Generations
Sulajja Firodia Motwani, Founder and CEO of Kinetic Inexperienced, remarked, “The E-Luna isn’t only a car—it’s a motion. By reviving ‘Chal Meri Luna’, we’re honoring a legacy whereas directing it towards a greener future. This marketing campaign resonates with those that valued the unique Luna and invitations youthful riders to hitch the EV motion.”
Piyush Pandey, Chief Advisor at Ogilvy Group, mirrored on the inventive problem: “The Luna transcended being merely a motorcycle; it represented a cultural megatrend. Reinterpreting ‘Chal Meri Luna’ for a contemporary viewers required a fragile steadiness of nostalgia and innovation. The end result is a marketing campaign that’s each heartfelt and forward-thinking.”
Mayur Varma, CCO of 82.5 Communications, added, “The E-Luna is tailor-made for India’s go-getters—those that prioritize practicality with out sacrificing high quality. Our commercials have fun their spirit, showcasing how this electrical bike integrates seamlessly into their busy lives.”
Market Momentum and Strategic Imaginative and prescient
Since its debut in 2024, the E-Luna has made vital strides within the EV market, with over 25,000 items offered throughout the nation. Kinetic Inexperienced goals to escalate its progress via a strong advertising technique and an in depth community of greater than 500 sellers, guaranteeing that the bike stays accessible even in distant areas. The corporate sees the E-Luna as an important a part of India’s shift towards sustainable mobility, particularly for middle- and lower-income teams searching for inexpensive and dependable transportation choices.
Launching a New Chapter
The “Chal Meri Luna” marketing campaign is ready to premiere throughout tv, digital platforms, and social media. With its mixture of humor, emotion, and nostalgic enchantment, Kinetic Inexperienced aspires to spice up E-Luna gross sales whereas rekindling satisfaction in a model that when modified mobility for a lot of. Simply as the unique Luna symbolized freedom within the twentieth century, its electrical successor now represents a cleaner and smarter imaginative and prescient for the longer term.
About Kinetic Inexperienced:
A subsidiary of the Kinetic Group, Kinetic Inexperienced makes a speciality of eco-friendly electrical automobiles, together with two-wheelers and three-wheelers. The corporate is devoted to advancing India’s sustainable mobility goals, leveraging a long time of automotive experience alongside state-of-the-art EV know-how.
