In 2024, Australians bought an unprecedented 91,365 new electrical automobiles, with Tesla sustaining its place because the market chief.
Knowledge from the Federal Chamber of Automotive Industries and the EV Council reveal that electrical automobiles made up 7.4 % of the whole 1,237,287 new car gross sales for the yr. Whereas the gross sales of battery electrical automobiles (BEVs) noticed a 4.7 % improve in comparison with 2023, this development is considerably decrease than the 161 % surge recorded between 2022 and 2023. This pattern suggests a contracting market, with extra customers choosing hybrid automobiles and elevated competitors throughout the EV sector.
Reflecting this shift, gross sales of petrol-electric hybrids jumped by 75 % in 2024, reaching 172,696 automobiles, practically doubling BEV figures. Moreover, gross sales of plug-in hybrids, which mix hybrid expertise with a bigger rechargeable battery, additionally noticed important beneficial properties, reaching 23,163 gross sales in Australia. Nevertheless, this determine nonetheless falls brief in comparison with the mixed gross sales of BEVs and conventional hybrids.
Tesla stays the top-selling model regardless of a 16.9 % decline in gross sales from 2023, holding a commanding 42 % share of the electrical car market. The Tesla Mannequin Y was the preferred EV, with gross sales totaling 21,253, whereas 87 completely different electrical car fashions have been bought nationwide in 2024. The Mannequin Y additionally ranked because the seventh best-selling SUV in Australia, surpassed solely by in style fashions just like the Toyota RAV4 and Mitsubishi Outlander.
The Tesla Mannequin 3 continued to be the main mid-sized automobile, promoting 17,094 models, forward of the Toyota Camry, which bought 15,401 models, marking the second consecutive yr it topped this class. The MG4 adopted because the third best-selling EV, benefiting from aggressive pricing methods, with gross sales reaching 6,934, simply forward of the BYD Atto 3, which recorded 6,393 gross sales.
BYD emerged because the second best-selling EV model, with 14,260 models bought, whereas MG claimed the third spot with 8,239 gross sales, excluding plug-in and hybrid fashions from these totals. Within the luxurious section, BMW led with 7,787 electrical automobile gross sales, representing practically 30 % of the model’s whole gross sales, whereas Volvo reported 3,862 EVs bought, accounting for over 43 % of its whole gross sales.
The next desk illustrates the rankings of electrical car gross sales in Australia for 2024:
| Rank | Make | Mannequin | Gross sales |
|——|——|————–|——-|
| 1 | Tesla | Mannequin Y | 21,253 |
| 2 | Tesla | Mannequin 3 | 17,094 |
| 3 | MG | MG4 | 6,934 |
| 4 | BYD | Seal | 6,393 |
| 5 | BYD | Atto 3 | 5,751 |
| 6 | BMW | iX | 12,618 |
| 7 | Volvo | EX30 | 2,129 |
| 8 | BYD | Dolphin | 2,116 |
| 9 | BMW | i4 | 2,062 |
| 10 | Kia | EV6 | 1,785 |
When it comes to total EV gross sales by model, the next desk summarizes the figures for 2024:
| Rank | Make | Gross sales | % of EV gross sales |
|——|—————-|——-|—————-|
| 1 | Tesla | 38,347 | 41.9% |
| 2 | BYD | 14,260 | 15.6% |
| 3 | MG | 8,239 | 9.0% |
| 4 | BMW | 7,787 | 8.5% |
| 5 | Volvo | 3,862 | 4.2% |
| 6 | Kia | 3,610 | 3.9% |
| 7 | Mercedes-Benz | 2,738 | 3.0% |
| 8 | Hyundai | 2,689 | 2.9% |
| 9 | Polestar | 1,713 | 1.9% |
| 10 | GWM | 1,225 | 1.3% |
These statistics underline the evolving panorama of electrical car gross sales in Australia, as customers adapt to new applied sciences and producers reply with a broader vary of choices.
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