Toyota USA has up to date the RAV4 for the 2026 mannequin yr, vital modifications embrace the elimination of the non-hybrid model. Now, the RAV4 lineup will consist solely of standard hybrid and plug-in hybrid variants.
Regardless of the transition, Toyota is controversially labeling these autos as “100% electrified,” though each RAV4 nonetheless depends on a gasoline engine.
The refreshed RAV4 options new aesthetics and trim ranges, together with an adventurous Woodland mannequin and a sportier “GR SPORT” model, although it is essential to notice that SUVs should not designed for high-performance driving. Moreover, each hybrid and PHEV fashions obtain a lift in energy.
The plug-in hybrid mannequin has improved its electrical vary from 42 to 50 miles, a determine that’s extra purposeful for every day commuters, supplied they’ve entry to charging.
Some trims will characteristic DC quick charging capabilities, permitting for a cost from 10% to 80% in simply half-hour.
Notably, Toyota has discontinued any choice for a non-hybrid powertrain, solidifying that every one trims will both be hybrid or plug-in hybrid. There have been expectations for an electrical automobile choice, nevertheless it seems Toyota is specializing in its newly rebranded bZ mannequin as a substitute.
Whereas Toyota touts its RAV4 choices as “extremely environment friendly electrified powertrains,” they haven’t disclosed projected EPA mileage figures for the traditional hybrid or for the PHEV working on gasoline. The prevailing RAV4 hybrid presents 39 mpg, roughly 10 mpg higher than the non-hybrid model, and comparable effectivity is anticipated for the up to date mannequin.
The 2026 RAV4 can be accessible at dealerships throughout the US later this yr, though pricing particulars stay unannounced.
Regardless of the constructive shift in powertrain choices, considerations come up from Toyota’s use of the time period “electrified,” particularly the declare of being “100% electrified.” The corporate has a historical past of deceptive promoting associated to its electrification efforts, going through backlash in each Norway and the US.
Toyota additionally ranks as a big funder of local weather skepticism and has been criticized for its lobbying towards local weather insurance policies globally. Due to this fact, skepticism surrounding their claims is warranted, particularly relating to terminology designed to painting their fashions as extra environmentally pleasant than they’re. Earlier scrutiny consists of an FTC grievance relating to deceptive electrification commercials.
Switching from “electrified” to “100% electrified” seems to be a deliberate alternative by Toyota, elevating additional doubts about their messaging. Phrases like EV, PHEV, and BEV are sometimes used ambiguously within the trade to obscure true automobile capabilities.
Though the replace in powertrain choices for the RAV4 is commendable, Toyota’s advertising methods function a reminder of the challenges going through true electrification within the automotive trade.
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