VinFast has had a combined 12 months of wins and losses. VinFast’s VF8 first drive occasion was confronted with an overwhelmingly unfavourable sentiment, and the agency offered an estimated 128 items from February to Might 2023. The identical 12 months, VinFast made a giant splash on the NASDAQ with a list and a staggering valuation of over $80 billion, over $10 billion greater than Volkswagen ($69.7 billion) and BMW ($69.4 billion).
Harnessing the wave it rode up, VinFast has launched a brand new commercial marketing campaign to assist carry consciousness to its electrical crossover, the VF8. Partnering with actor Joey Lawrence, the commercial reveals off a shiny pink VF8 cruising by 5 white EVs (Ford Mustang Mach-E, Polestar 2, and two Tesla Mannequin 3s) and a PHEV (Chevrolet Volt) at a charging station.
The commercial showcases a number of the quite a few luxurious facilities the VF8 provides. One in every of them, specifically, is rear ventilated seats, a function that isn’t even obtainable in a BMW iX. The VF8 additionally sports activities a panoramic opening sunroof, a function not current in most electrical crossovers.
Most central to the commercial is VinFast’s really unimaginable guarantee. Whereas most automakers provide round a four-year primary guarantee, the VinFast VF8 has a ten-year or 125,000-mile primary guarantee. However extra spectacular is the battery guarantee. That lasts for ten years, no matter mileage. Because the advert states, an proprietor can attain a million miles, and the battery pack would nonetheless be underneath guarantee.
VinFast’s CEO, Madam Thuy Le, mentioned, “The VinFast staff has labored tirelessly to carry new and distinctive EVs to the US markets. Our new U.S. advertising marketing campaign, ‘Altering Lanes,’ highlights the VF 8’s eye-catching design, unparalleled guarantee, and lengthy checklist of premium, good options that come customary – an distinctive worth for EV drivers searching for one thing completely different.”
![VinFast VF8 Ad Campaign](https://cdn.motor1.com/images/static/16x9-tr.png)
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