Volkswagen is reportedly set to drop the “ID” prefix from its electrical car (EV) fashions. This transfer aligns the model with others like Mercedes and Audi, which have additionally rebranded their EVs in a extra standard method. The primary mannequin to replicate this alteration is anticipated to be the VW ID.2, slated for launch in 2026, beneath a unique identify.
Volkswagen has acknowledged that buyers favor automotive fashions with names that don’t resemble software program variations. In an interview with Austrian outlet Auto und Wirtschaft, VW Board Member Martin Sander confirmed that future EVs may have easy names quite than the present mixture of letters, numbers, and punctuation. This implies automobiles just like the ID.3, ID.4, and ID.Buzz would be the final of their type.
Sander said, “The vehicles will get correct names once more,” emphasizing that upcoming fashions such because the ID.2 and the newly introduced VW ID. EVERY1 is not going to retain these designations in manufacturing.
The ID.2’s launch in 2026 coincides with plans for facelifts of current ID fashions. Volkswagen has but to disclose any specifics in regards to the new names or design modifications, however Sander talked about particulars can be shared “when the time comes.”
Whereas the ID designation was not notably offensive, it did not resonate with Volkswagen’s established id, which incorporates iconic fashions just like the Golf, Jetta, and Passat—all names with wealthy histories. The departure from the ID nameplate may tackle the model’s challenges in North America, the place it has struggled to realize traction.
In essence, the transfer signifies Volkswagen’s recognition that EVs have entered the mainstream, transitioning from area of interest merchandise to on a regular basis automobiles. As such, they deserve names that mirror this shift, very like opponents who’ve already made related modifications in naming conventions.
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