Think about investing thousands and thousands in {hardware}, solely to find your EV charging administration software program (CPMS) can’t hold tempo along with your development. Or worse, discovering your self locked right into a vendor relationship that’s slowly eroding your revenue margins.
Sadly, these aren’t hypothetical situations. They’re actual tales we’ve encountered throughout 60+ markets, affecting operators from formidable startups to established power giants. As funding in EV charging infrastructure soars, we see CPOs stumble into these similar pitfalls when deciding on their EV charging administration software program, typically unaware of the long-term implications till it’s too late.
Many CPOs overlook essential components that may make or break their operations. We’ve seen them face challenges they by no means noticed coming: transaction charges that appeared negligible till they scaled, software program limitations that solely grew to become obvious months after launch, and partnership dynamics that shifted from supportive to aggressive.
This weblog submit distills our expertise into seven essential pitfalls that may affect your EV charging operations. Whether or not you’re a C-suite govt mapping out your organization’s EV technique or a advisor guiding purchasers by means of this significant choice, understanding these pitfalls might prevent from expensive errors that would handicap your operations.
The stakes are excessive. Your selection of CPMS will largely decide your capability to scale, innovate, and stay aggressive on this fast-evolving market. Let’s discover learn how to choose your EV charging administration platform with confidence, beginning with the commonest misconceptions that may lead CPOs astray.
Pitfall #1: Pondering you’re shopping for “solely software program”
The misunderstanding: Many operators make the error of viewing a CPMS as simply one other software program instrument. This slender perspective overlooks the essential strategic partnership facet of the connection. Once you select a CPMS supplier, you’re not simply buying software program—you’re deciding on a long-term expertise associate who will affect your online business’s development and innovation capabilities.
The long-term affect: With out correct strategic alignment, you danger going through obstacles in attaining your online business targets and lacking out on worthwhile trade experience.
The repair: Consider your vendor’s imaginative and prescient and roadmap, not simply their options. Guarantee there’s a cultural match and powerful communication fashion. Most significantly, discover a vendor who’s invested in your online business success.
Pitfall #2: Accepting transaction charges as a part of your contract shopping for “solely software program”
The misunderstanding: Don’t be lured by enticing low upfront prices, they typically masks vital long-term bills.
The long-term affect: Many operators underestimate the affect of transaction charges on their profitability, notably when beginning out. These charges may appear manageable whereas the enterprise is small, however because it scales, the cumulative prices can erode revenue margins and restrict aggressive pricing choices. It’s a basic pitfall as these charges aren’t at all times apparent initially, however they will turn out to be a big burden, taking a toll as transaction volumes develop.
The repair: Calculate long-term prices below varied development situations. Contemplate suppliers providing flat-rate pricing choices and negotiate phrases that align with your online business mannequin. Bear in mind, the suitable pricing construction ought to help your development, not hinder it.
Pitfall #3: Getting locked in with a vendor
The misunderstanding: Whereas altering CPMS distributors would possibly initially appear simple, the fact is much extra advanced. Many operators assume their present wants will stay static, however the quickly evolving EV charging market calls for adaptability.
The long-term affect: Vendor lock-in can forestall you from adapting to market modifications, limiting your competitiveness and adaptability.
The repair: Be sure that knowledge portability and trade requirements are a core a part of your answer. Fastidiously assessment contract phrases and exit clauses. Prioritize distributors with sturdy API capabilities to safeguard flexibility. These components make sure you preserve management over your online business’s route and may adapt to market modifications when obligatory.
Pitfall #4: Working with a competitor
The misunderstanding: Some CPMS suppliers function below varied enterprise fashions, together with ones that function as CPOs or eMSPs themselves, full with their very own branded apps focusing on the identical prospects and EV drivers you intention to draw.
The long-term affect: By partnering with these distributors, it’s possible you’ll inadvertently help a competitor with entry to delicate knowledge and insights into your online business. This will put your proprietary data in danger and create aggressive disadvantages you won’t anticipate. They may shift focus away from growing options that profit your development, focusing as a substitute on their very own operations.The repair: Earlier than deciding on a vendor, totally analysis their enterprise mannequin and consumer base. Set up clear boundaries by means of agreements, and if potential, choose a vendor with out competing pursuits to keep away from potential conflicts.
Pitfall #5: Software program turning into your bottleneck
The misunderstanding: Many operators assume their present CPMS will meet future wants, underestimating the significance of scalability. Immediately’s ample capabilities would possibly turn out to be tomorrow’s limitations. A real bottleneck happens when your CPMS supplier falls behind in pushing new options, is gradual to launch updates, fails to handle evolving market laws, or doesn’t prioritize your wants as a CPO.
The long-term affect: With out sturdy APIs or scalable structure, your software program can rapidly turn out to be a bottleneck, stalling enlargement and limiting innovation. As an example, restricted integration choices can forestall you from implementing wanted options which might be important for scaling effectively.
The repair: Search for a CPMS with intensive API capabilities, which is able to permit integrations with important platforms as you develop. Assess the system’s capability to deal with elevated hundreds and search for distributors with a historical past of standard updates and enhancements.
Pitfall #6: Overlooking conflicts of curiosity
The misunderstanding: It’s simple to imagine {that a} vendor’s different enterprise pursuits received’t have an effect on their CPMS providing. However actually, many CPMS suppliers are owned by large strategic traders or market gamers who prioritize their very own pursuits and which could not align with yours as a buyer.
The long-term affect: Conflicts of curiosity may end up in compromised help and biased enterprise choices that may restrict your capability to develop and adapt to market calls for. When a vendor is influenced by different enterprise pursuits, they might prioritize options and assets that profit their different companions over your particular wants. This will result in slower characteristic rollouts, restricted product flexibility, and fewer help in your most well-liked {hardware} or integrations, probably leaving you at a aggressive drawback and constraining your capability for innovation over time.
The repair: Examine your vendor’s possession construction and affiliations. Ask direct questions on potential conflicts, and guarantee your contract has clear service-level agreements (SLAs), and provisions for clear communication on product updates and roadmap modifications.
Pitfall #7: Making your CPMS selection in a silo
The misunderstanding: Maybe the commonest pitfall is relying solely on inner data which might restrict views and result in essential blind spots in CPMS choice.
The long-term affect: A restricted perspective may end up in selecting a system that doesn’t totally meet your online business wants or lacking essential performance necessities.
The repair: Interact trade specialists and consultants and open dialogues with potential distributors. Take the time to analysis rivals’ options and totally discover all choices earlier than making your choice. It’s a time funding that can repay in the long term.
Keep away from these pitfalls by choosing the proper cost level administration platform
Deciding on the fallacious CPMS isn’t only a short-term mistake—it may well result in vital hidden prices, eroding profitability, operational inefficiencies, and stunted development. Bear in mind, you’re not simply selecting software program; you’re deciding on a essential associate who will affect your success within the quickly evolving EV charging market. Take the time to completely perceive the monetary, operational, and technical implications of your CPMS selection. The funding in correct analysis can pay dividends in the long term.
Prepared to pick the suitable CPMS in your EV charging enterprise? Our 45-page purchaser’s information “ Choose a Cost Level Administration System (CPMS) in 2025: A strategic decision-making framework for CPOs and eMSPs” walks you thru each essential consideration, from core options to vendor analysis.